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Tuesday, Oct. 23
11:45 - Registration and Lunch
Noon - Program
L.A. Area Chamber
350 S Bixel St.
Los Angeles, CA, 90017
Free underground parking is available at the Chamber
 Registration is $20.
For more information contact Pat Clark, 213.580.7595 or pclark@lachamber.com.
In Partnership With
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Building a Brand One Store at a Time
with Doug Rauch
Former President, Trader Joe's
A growing business must balance "localized" marketing with the construction of a consistent, ubiquitous brand. Smart businesses mine local landscapes while layering on national branding, using innovative marketing techniques that target the right audiences at the right time in
the right way.
Learn how L.A.'s own Trader Joe's earned local and national adulation, from the leader who helped spearhead its evolution to a unique and beloved specialty
grocery store chain.
About the Speaker
In his more than 31 years with Trader Joe's Company (the last 14 as president), Doug Rauch played a pivotal role in their growth from a small convenience store chain in Southern California with nine locations to a nationally acclaimed specialty grocery store success story with more than 340 locations in 27 states. |
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